Creative or a coloring book?
People call it “paint by numbers.” I personally look at it as more of a coloring book. There is creativity in the choices only. The Springer Group puts out their findin
Shaking Up Studios
The world of AI has turned advertising upside down. Good partners are required to get things right side up. A few months ago, I started a side venture called Redlbl that had s
Game of Bones.
There is not an insurance agent in America that has not seen Joe Namath and/or JJ Walker pitch a Medicare Advantage Plan. For all the attention this has created for Medicare Advant
4 Ways to Capture Event Data
Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the
Your Artificial Future
Artificial Advertising has changed work forever. These truths are transforming your future as we write this: If you are not following these “new rules” above you are not s
How To Bang Your Own Drum
Chris Birt has hit a lot of notes in his career. Ten years ago, after selling his successful advertising and digital marketing firm, Chris Birt worked with a series of internationa
